THE MAGIC STARTS HERE

Creative Direction

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Collection Design

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Consulting

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Logos

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Branding

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Editorial Layout

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Creative Direction | Collection Design | Consulting | Logos | Branding | Editorial Layout |

 

Atlanta-based creative director focused on visual storytelling, brand systems and design that feels intentional, elevated and human. A seasoned designer who brings clarity and cohesion to complex creative challenges through strong concept and thoughtful execution.

Well versed in national-scale creative including retail-based collection design, brand systems and editorial layout. Experienced across digital, print and experiential touch points with a proven ability to lead teams and build cohesive creative worlds.

 

  • Fostering innovation while protecting brand integrity at every touch point. Clear direction, actionable feedback and a focus on the why behind every decision. Learn More

  • Revealing what makes a brand distinctive, then building the visual system to carry it. Thoughtful guidelines that help teams move fast without sacrificing quality or cohesion. Learn More

  • Creating product lines that feel unified, elevated and distinctly on-brand. Each piece considered as part of a larger visual story, from concept through carefully curated finish. Learn More

  • Building environments that feel intentional, layered and relatable. Every composition, texture and prop chosen to support the larger narrative without overpowering it. Learn More

 
Sawgrass dye-sublimation ecosystem featuring a creative professional at work, the Sawgrass website, VersiFlex ink cartridges, and SG500 printers for custom product decoration. 
Spotlight Project

Sawgrass

As Creative Director, I lead the evolution of the Sawgrass brand, shaping a cohesive creative system designed to compete in a modern market and scale for growth. My work includes brand strategy and creative direction, the development of comprehensive brand guidelines, streamlined processes and a full website refresh.

I also direct visual storytelling across campaigns through set design, styling and content creation, ensuring clarity and consistency across every brand touch point.

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Branding
Creative Direction
Collection Design 
Collection Design
Creative Direction
Logos / Branding
Print/Editorial
Set Styling/Design
Digital Design 
Print / Editorial
Set Design / Styling
Digital Design

Let’s Make Magic Together

I love partnering with people who care about craft, have a story to tell and appreciate the details that make work feel special.

Looking to turn your ideas into reality? Drop a line and let’s make magic together.